Television, having a tremendous popularity since its invention, nowadays has turned into a vital importance with the great impact on the public. As the interest in television grew rapidly, the mass market demanded more qualitative programming. Those TV stations or channels that were able to survive during a tough competition are surely the best to satisfy the demands and needs of the audiences.

MGN/Paradise is an only lawful representative of the Armenian Public TV Station in Los Angeles that has surely become one of the most popular TV Stations in the Southern California. It was launched to serve the Armenian community and satisfy the Armenian audience's interests and expectations. A group of prominent Armenian TV directors, producers and operators gathered to make a distinguishing Armenian television in here. At present MGN/Paradise has got very good responses from Armenian audience. Our TV station captured more than 350,000 of the total viewing audience of Armenian origin in Glendale, Burbank, La Crescenta, La Canada.

MGN/Paradise, the first in its kind, is an independent TV station. It does not belong to any political party or organization. The main goals of this station are: *Serve the Armenian Community in the Southern California; *Perform a useful public service, for instance in terms of education; *Bring quality of programming and broadcasting; *Assist various businesses to become profitable.

Taking the Armenian Community to the 21st century we aim at reviving our national portrait and enriching the material and spiritual potential of the Armenian people. Audiences stayed home to be entertained and informed, and MGN/Paradise is ready to warrant the people's expectations with continually raising prime time, providing the latest news directly from Armenia and increasing awareness in world events, producing popular programs, focusing on the educational role of television on the younger generation and more other features.

The television nowadays is the most optimal mean to make great progresses in every field of science and culture. The experience gained by the staff of the MGN/Paradise through making advertising both in the US and Armenia, confidence and reliability of our investors and advertisers is a guarantee of fruitful results year after year.